Unreliable testimony by metrology and food safety expert excluded in class action for false and deceptive advertising

In this class action, the court excluded expert testimony alleging Laird Superfood mislabeled serving sizes on its products. The court found the expert’s consumer-perspective testing methodology lacked scientific reliability controls and details. His opinions were also irrelevant to whether Laird followed FDA labeling rules. Without the expert testimony, the plaintiff could not prove Laird violated labeling regulations. This resulted in dismissal, underscoring the importance of admissible expert evidence in such cases.

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