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Travis Tae Oh
Travis Tae Oh
Marketing
New York, New York
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Expert Details
Prior to entering academia, Dr. Oh worked as a Market Research Analyst and Sales Manager with KIOTI Tractor Inc. in Raleigh, where he conducted pricing impact studies, evaluated sales promotions, and supported product development research.
Dr. Oh’s published work has appeared in leading journals such as the Journal of Consumer Research, Journal of Consumer Psychology, and Marketing Letters. His research examines consumer emotions, motivation, creativity, and brand perception, with ongoing projects addressing generative AI in consumer behavior research, livestreaming effects, and virtual reality.
He has presented his findings at international conferences, including the Association for Consumer Research and the Society for Consumer Psychology. Dr. Oh has also served as a reviewer for peer-reviewed journals in the field of consumer research.
A previous Expert Challenge Study on Travis Tae Oh revealed:
| Total Challenges | 1 |
|---|---|
| Direct Challenges | 1 |
| Indirect Challenges | 0 |
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