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Robert (Bob) Barton
Robert (Bob) Barton
Accounting
Fort Myers Beach, Florida
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Expert Details
Robert (Bob) Barton is a seasoned executive in the automotive and rental industries with extensive leadership experience in global franchise operations. He holds a Bachelor of Science in Accounting from Alfred University.
Currently, Bob serves as the Senior Vice President of Global Franchise Operations and General Manager for Dollar and Thrifty Brands at The Hertz Corporation, a position he has held since January 2023. He also serves on the Board of RentalMatics, a role he began in July 2019. His previous board service includes Frosch Touristik NAfrom 1999 to May 2021. Bob’s career includes key leadership roles such as Senior Vice President of Global Franchise Operations at Hertz, Managing Partner at Montauk-Consulting, and President/Chief Operating Officer at Franchise Services of North America. He also held executive positions at U-Save Car & Truck Rental, Dollar Thrifty Automotive Group, Budget Rent a Car, and Cruise America. Additionally, he served as the President and a Member of the Board of Directors for the American Car Rental Association.
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