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Rob Wallace

Rob Wallace

Marketing

Oradell, New Jersey
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Expert Details

Rob Wallace is Managing Partner of Wallace Church, Inc., a strategic brand identity consultancy founded in 1985. He has more than twenty-five years of experience in brand strategy and design analysis, with a focus on trademark, trade dress, package design, intellectual property, brand communications, advertising claims, and consumer research planning and analysis. His work spans food and beverage, personal care, OTC and Rx drugs, home products, apparel, financial services, technology, and retailer brands.

At Wallace Church, he provides strategic consulting on brand name development, visual brand identity, graphic and structural package design, trademark and copyright development, and integration across advertising and related brand communications. Prior to founding the firm, he held senior marketing and account management roles at Peter Cris Advertising, Modular Marketing, Inc., and Grey Advertising.

Mr. Wallace has served as an expert witness in matters involving likelihood of consumer confusion, brand dilution, trade dress, trademark, copyright, and licensing disputes. He has been deposed in numerous cases and has represented both plaintiffs and defendants in federal courts across multiple jurisdictions.

He completed MBA coursework at The New School and earned a BA in English from Gettysburg College.

A previous Expert Challenge Study on Rob Wallace revealed:

Total Challenges3
Direct Challenges3
Indirect Challenges 0
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