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Peter N. Golder
Peter N. Golder
Branding#Quality Assurance#Market Power, Marketing
Hanover, New Hampshire
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Expert Details
His academic leadership roles have included Co-Editor of the Journal of Product Innovation Management, Co-Editor-in-Chief of Marketing Letters, and trustee of the Marketing Science Institute. He has also served as Faculty Director for global and first-year MBA programs at Tuck.
Professor Golder’s research and teaching focus on market entry, new products, market leadership, quality, global marketing, and branding. His published work includes books and numerous journal articles, with recognition from the American Marketing Association, INFORMS, and the Marketing Science Institute for contributions to marketing theory and practice.
Earlier in his career, he worked in industry with Northrop Corporation and Conoco. He has also delivered presentations at leading academic and professional conferences on topics related to marketing strategy and consumer behavior.
A previous Expert Challenge Study on Peter N. Golder revealed:
| Total Challenges | 15 |
|---|---|
| Direct Challenges | 11 |
| Indirect Challenges | 4 |
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