Mark T. Keegan

Mark Keegan, has extensive experience in consumer research and survey design. He is a partner at Keegan & Donato Consulting, LLC, where he works as a litigation consultant focusing on trademark and marketing research. Over his two-decade career, Keegan has designed and executed over 700 consumer research studies involving more than 250,000 respondents on behalf of corporate and litigation clients. His research focuses on areas including consumer confusion, secondary meaning, genericness, and other consumer perception issues central to trademark disputes. Keegan has served as a survey expert in federal court litigation, submitting expert reports and providing testimony on consumer behavior and survey methodology. He has been qualified to testify as a survey research expert in multiple federal court trials involving trademarks and false advertising claims. Keegan is a member of several professional organizations related to marketing, public opinion research, and trademarks. He has an MBA with coursework at the graduate level in market research principles. In addition to his survey experience, Keegan has extensive experience analyzing and evaluating marketing campaigns across various media to determine their consumer impact. Through his research consulting firms, Keegan has developed substantial expertise in designing and implementing consumer surveys using accepted methodologies and analyzing the data to provide insights on consumer perception and behavior.