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Jessica Broome

Jessica Broome

Survey Methodology

Brooklyn, New York
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Expert Details

Dr. Jessica Broome is a survey methodology and research professional with experience in qualitative and quantitative research design, survey implementation, and data analysis. She is the Founder and Head of Southpaw Insights, a research firm established in 2009, where she conducts research projects for clients across sectors including communications, consumer goods, food, education, and financial services. Her work includes consulting on research methodologies, questionnaire design, and providing training for research and other professionals.

Dr. Broome earned a Ph.D. in Survey Methodology from the University of Michigan in 2012. Her doctoral dissertation examined the vocal characteristics, speech, and behavior of telephone interviewers and their role in survey participation. She also holds a Master of Science in Applied Social Research from Hunter College of the City University of New York and a Bachelor of Arts in Sociology from Connecticut College.

Prior to founding Southpaw Insights, Dr. Broome worked in research and insights roles at Ogilvy Public Relations and StrategyOne/Edelman Public Relations, where she designed and implemented qualitative and quantitative research projects and developed research-based measurement tools. Earlier in her career, she conducted program evaluation and social research for nonprofit and social service organizations.

Her research has been published in academic journals and conference proceedings related to survey methodology, interviewer behavior, and public opinion research. She has also taught courses in questionnaire design and survey research techniques at the University of Michigan’s Summer Institute in Survey Research Techniques.

A previous Expert Challenge Study on Jessica Broome revealed:

Total Challenges2
Direct Challenges2
Indirect Challenges 0
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