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George Wade

George Wade

Business Administration

Reno, Nevada
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Expert Details

George Wade is a branding, licensing, and location-based entertainment expert witness. He completed his B.A. in Theatrical Design from UCLA, where he studied from 1975 to 1979.

Currently, Mr. Wade is the Founder and President of Bay Laurel Advisors, a consultancy he established in 2009 that specializes in brand licensing, intellectual property strategy, and location-based entertainment project development. Through Bay Laurel Advisors, he advises clients on brand management, strategic licensing, project development, and the creation of consumer experiences across the entertainment industry.

Prior to founding Bay Laurel Advisors, Mr. Wade held senior executive positions with several entertainment and licensing organizations, where he focused on brand management, licensing, and business development. Throughout his career, he has worked with intellectual property owners, attraction developers, and entertainment companies on licensing strategies and branded entertainment initiatives. In addition to his consulting work, Mr. Wade has moderated industry panels, contributed articles to trade publications, and spoken extensively on topics related to intellectual property licensing, branded entertainment, and location-based experiences.

A previous Expert Challenge Study on George Wade revealed:

Total Challenges1
Direct Challenges1
Indirect Challenges 0
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