Dan Sarel

Dr. Sarel is an Associate Professor at School of Business Administration, University of Miami Associate Professor from 1983 to till present. He is nationally recognized expert in brand and trademark litigation, market research, and communication strategies. He has provided marketing expert testimony in many legal cases involving marketing practices, trademark infringement, deceptive advertising, and other marketing issues. He received his Doctorate in Business from Harvard University specializing in Marketing in 1978. He has completed his Post-Graduate Studies from Graduate School of Management University of California at Los Angeles in 1975. He completed his Master of Business Administration with distinction from Hebrew University of Jerusalem in1974 and completed his Bachelor of Arts - with distinction in Economics from Hebrew University of Jerusalem in 1972.He has published extensively in leading scholarly publications including the Trademark Reporter, Intellectual Property & Technology Law Journal, the American Business Law Journal, the Journal of Marketing, Journal of the Academy of Marketing Science, California Management Review, Journal of Services Marketing, Journal of Advertising and others. He has worked for or conducted studies on behalf of many leading corporation including AMAZON, Redbox, Citicorp, Mitsubishi Heavy Industries, Hilton Hotels, Saatchi and Saatchi, 5 Hour Energy, Miami Children Hospital, Physician Corporation of America, Orient Express, Cruise Line International Association, Royal Caribbean Cruise Line, Royal Viking Cruise Line, Crystal Cruise Line, Norwegian Cruise Line and other national and international corporation.