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Bobby James Calder

Bobby James Calder

Social Psychology, Marketing

Evanston, Illinois
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Expert Details

Dr. Bobby James Calder, Ph.D., M.A., A.B. is a renowned expert in social psychology, psychometrics, and marketing with extensive academic and professional achievements. He earned his Ph.D. in Social Psychology from the University of North Carolina at Chapel Hill in 1970, following an M.A. in Social Psychology from the same institution. He completed his A.B. with honors in Psychology and Economics from the University of North Carolina at Chapel Hill in 1966.

Dr. Calder is currently serving as The Kellstadt Distinguished Emeritas Professor of Marketing and Professor of Psychology at Kellogg Graduate School of Management at Northwestern University, as well as a Professor of Journalism at Medill School of Journalism and Media at Northwestern University. His expertise is further demonstrated in his leadership role as Chair of the International Standardization Organization (ISO) Committee on Brand Evaluation (TC 289) since 2015. With his broad experience in both academia and the field of marketing, Dr. Calder's work bridges the domains of psychology, business, and media. His contributions to the study of brand evaluation and his leadership in international standardization make him a key figure in the interdisciplinary landscape of social psychology and marketing.

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